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Now, contrary to popular belief, you don't actually want to click bait on YouTube.

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Most of the time, especially especially when you're a new channel.

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Right.

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So I get this all the time.

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I look across the board and other people say, you know, Brian, I see X person doing it or Brian Puti

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pie does it or Brian my favorite YouTube or does it.

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Right.

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They've already built an audience.

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And if you look at anything, you know, across the board, any channel, we've talked about this before

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in a past lecture, they've neach down, they've built their channel on a niche first and then built

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their audience to the next level.

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And they're at a point now where it's the same thing on Instagram.

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It's the same thing on YouTube.

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Right.

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They're at a point where they have a general audience that is going to see and love their content anyway

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because they built their channel up to being, you know, X amount of subscribers in X amount of viewers

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per the the average video.

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Right.

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So they're at a point now where they can click bait.

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So what I'm trying to say is a bad example of a title would be like, you'll never believe what I just

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did today, because to be quite honest and quite frank, I'm sorry, but if it works for me to people,

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you know, I should say this to myself as well.

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They start this type of title won't work for me either, because guess what?

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Nobody cares about us yet.

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Right.

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Like, I have 15, 16000 subscribers currently while recording this.

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Not enough people care about me and my lifestyle yet.

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Right.

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So click baiting a title that's like you'll never guess what happened to me today.

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Yeah, sure.

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You might get some views, but it's not going to have the same effect as your top tier YouTube or your

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Puti pie is going to.

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You know, that's why it works for them.

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Right.

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So instead, what you want to do is you want to pick titles that are going to rank in search results,

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right?

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Yeah.

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It's not going to give you the most it's not gonna be like the most, you know, innovative and lucrative

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way to entice Butel click to click on your video.

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Right.

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But it will be very neat down and a specific search result that people are going to be searching for.

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So you're going to try to rank your titles in search.

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That will be the best benefit to you as a smaller channel while you grow, because it'll be evergreen

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and evergreen basically means it will continue to bring people and continue to bring viewers and subscribers

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into your video and into your overall channel.

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Right.

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So this is specifically what we're gonna talk about, the next lecture picking titles that will rank

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in search.

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And I will show you exactly how to do that and exactly how I do that.

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It's very, very, very beneficial.

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And I taken, like I said, countless YouTube courses and they all say the same thing.

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And there's a reason for that.

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You want to try to rank titles in search results.

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Even the top YouTube is now still do that to a certain degree.

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You know, if you're looking at like niche channels, like, you know, like Ryan Scribner or like,

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you know, like a Graham Stefán or something like that.

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Right.

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They're still trying to rank titles and search.

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They're still trying to rank titles and suggested and there's a reason for that.

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And obviously, if you're looking at like entertainment channels, a little bit different.

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But I'm assuming the majority of us that are creating content and if you are more power to you, but

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the majority of us creating content are not going be entertainment based channels.

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It's gonna be a niche topic because you're trying to make money with your content and passive income,

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right?

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That's what I would be suggesting.

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The entire next lecture will go into how to actually rank your titles and search correctly.

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But more importantly, you'll get a lot of traffic and evergreen traffic from, you know, your your

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your traffic from search results, specifically with your titles and your description.

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Right.

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But more importantly, you're going to get as you grow a lot more traffic from suggested content that

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basically YouTube suggesting your content across the board.

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So that's if you're like on mobile or if you're on desktop to give me an example and we click on a video.

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Right.

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And we let's pause the video really fast.

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This is suggested over here, right.

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This is suggested.

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Up next, all these right here suggested.

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And obviously there's you know, this isn't usually here for most people because I've analytics going.

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So, like, let's see if we can.

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Can we hide this?

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There we go.

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So that's what suggests it looks like on the right of most people right now.

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If you're on mobile, it's literally just gonna be right below the video, which obviously people scroll

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down, they will get the comments.

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They also look at other videos while they're bored and they're losing attention on the video.

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So that suggested you want of the whole key was suggested is you want to show up if I'm making like

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a video on Uber.

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Right.

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And other people are are watching this video.

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Look, eighty four thousand people have watched this video in past couple days, roughly on Uber.

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Right?

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Well, my whole goal to get suggested with a new video is to be on the side or below, you know, other

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Uber videos, because obviously people that are interested in Uber or that type of nation, that type

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of topic, are going to be potentially interested in mine.

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Right.

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So you want to get YouTube on your side suggesting your content next to these videos and below these

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videos.

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And the way that you do that is by giving it a definite topic.

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So you're gonna do you're going to knock out two birds with one stone, right?

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You're not click baiting.

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Instead, you're going after a Rankle title in search, but also a definite topic when you go after

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that Rankle title, because it gives YouTube a certain, you know, hundred percent.

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This is what this video is about so that they can better suggest your content to other people that are

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more interested in it.

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Right.

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Because YouTube has Trepp has literally data on everybody so they know ahead of time what other people

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are gonna be more inclined to want to watch.

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Right.

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And their whole goal.

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Who your best friend, when you're creating a channel, because their whole goal is to keep people on

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the platform longer so that they can watch more ads.

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Right.

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And the whole thing with that is if you're creating content and giving them definite topics and not

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click baiting.

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Well, you're giving them a better opportunity and a better chance to suggest your content to more people.

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And then you both win.

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So I highly suggest that you don't click bait.

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Instead, go after rankle titles in search results, which will be the next lecture specifically on

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how I do that.

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And you can do it as well.

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And then also, more importantly, think, you know, you want to be clear.

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So YouTube knows what your videos about.